What happens when you do App Store Optimization the right way?
From my experience marketing successful apps, ASO is the foundation for sustainable, organic growth. You will need more than ASO to grow your app, but without ASO, you are going to spend a lot of money to get users.
Up until this point, I haven’t done a great job of showing my latest App Store Optimization results. The chart below shows you the number (and growth) of organic downloads per week, over a six month time frame.
App Store Optimization was one of my top organic acquisition channels for Miner. It worked because I do App Store Optimization the right way.
Miner is a iPhone shopping app for clothes. It lets you buy clothing from dozens of the top retailers, all in one place.
In order for App Store Optimization to work, align user intent with product functionality. The keywords I targeted do just that.
My App Store Optimization strategy was not only good for organic acquisition, but also for growing our active user-base. Studies show that mobile app users acquired through organic channels are the best kind of users.
The ideal customer is highly addicted, highly retained, active, and loyal. This customer is more likely to arrive organically than from ads.