App Marketing Keeps Getting Harder

Last year I published a post about the challenges you face marketing mobile apps. Not much has changed. There’s still plenty of challenges

Erin Griffith (@eringriffith) published an article last month that echoes some of those observations, but with new data. Griffith cites a report from Adjust that indicates about 80% live in total obscurity. I did some digging, and found the blog post with the data.

The chart below shows how an increasing number of apps are zombies. I like Zombie rate as a metric, btw. To make a long story short, it’s hard out here for app marketers. But if you have a great product that adds value to people, you shouldn’t let that discourage you.

App Marketing Chart

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