Marketers are still figuring out how to market to millennials. This article will likely cause some unnecessary sweating. Based on HBR’s recommendations, I don’t think there’s much to worry about. Be transparent. Be personal. Be social.
The iGeneration is here – now. They’re graduating from high school and college and entering the workplace. They have incredible purchasing power. They’re voting and making important decisions, taking a stand in society, and contributing to the economy. To reach iGens, we need to be transparent, personal, and overly social. Marketers either change the way they communicate with this generation of digital natives, or iGens will move on to brands that do.