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Brands Are Paying 345% Too Much For Loyal App Users

Posted on Updated February 21, 2016February 1, 2016 Published by Chris Franco
Brands Are Paying 345% Too Much For Loyal App Users

How do you determine if you are marketing your mobile app the right way?

Metrics matter, but some matter more than others. Cost per loyal user (CPLU) is an app marketing metric that deserves attention. While most marketers focus on cost per install (CPI), CPLU is a better indicator of your app marketing performance.

About Me

I am the founder and CEO of Woodridge Growth. We are a growth marketing agency specializing in social media advertising. We are trusted by companies like Jet.com, FanDuel, Clarity Money, NBA Digital, SurveyMonkey and more.

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